Client Watermelon

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Country Jordan

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year 2023

Role

Branding · Visual Identity · Art Direction

Idea

Inspired by the watermelon as a symbol of freshness and natural goodness, the brand identity celebrates local produce through a clean, vibrant, and approachable visual language. Featuring bold typography, fresh colors, and simple organic elements, the flexible identity creates a consistent and recognizable experience across packaging, signage, and digital platforms while making the brand feel honest, accessible, and memorable.