Work Name 1
Brand Identity · Visual System · Experiential Design
Short Description:
A contemporary brand identity built for a modern coffee concept, designed to balance mood, warmth, and clarity through a flexible visual system.
Context
Over Mood is a contemporary coffee brand seeking a strong visual presence that could translate seamlessly across physical spaces, packaging, and customer-facing touchpoints.
The challenge was to create a visual identity that feels expressive yet controlled, and distinctive without visual noise.
The Idea
The identity was built around the concept of mood as a visual system — using simple, expressive forms that allow flexibility while maintaining consistency.
The goal was to design a system that feels human, warm, and recognizable, without relying on trends or excessive decoration.
The System
The visual system was designed to be modular and scalable.
Core elements such as the logo structure, iconography, patterns, and color logic were developed to work together as one coherent system — capable of adapting across multiple applications without losing clarity or character.
Execution
The identity was applied across multiple touchpoints, including spatial branding, packaging, printed materials, and on-site graphics.
Each application was treated as part of the same system — ensuring visual consistency while allowing variation where needed.
Role
Brand Strategy · Visual System · Graphic Design · Art Direction
Outcome
A clear, scalable visual identity system designed to perform consistently across both physical environments and branded materials.
Brand Identity · Visual System · Experiential Design
Short Description:
A contemporary brand identity built for a modern coffee concept, designed to balance mood, warmth, and clarity through a flexible visual system.
Context
Over Mood is a contemporary coffee brand seeking a strong visual presence that could translate seamlessly across physical spaces, packaging, and customer-facing touchpoints.
The challenge was to create a visual identity that feels expressive yet controlled, and distinctive without visual noise.
The Idea
The identity was built around the concept of mood as a visual system — using simple, expressive forms that allow flexibility while maintaining consistency.
The goal was to design a system that feels human, warm, and recognizable, without relying on trends or excessive decoration.
The System
The visual system was designed to be modular and scalable.
Core elements such as the logo structure, iconography, patterns, and color logic were developed to work together as one coherent system — capable of adapting across multiple applications without losing clarity or character.
Execution
The identity was applied across multiple touchpoints, including spatial branding, packaging, printed materials, and on-site graphics.
Each application was treated as part of the same system — ensuring visual consistency while allowing variation where needed.
Role
Brand Strategy · Visual System · Graphic Design · Art Direction
Outcome
A clear, scalable visual identity system designed to perform consistently across both physical environments and branded materials.
