Client Over Mood

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Country Jordan

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year 2021

Role

Brand Strategy · Visual System · Graphic Design · Art Direction 

Idea

Over Mood is a contemporary coffee brand identity designed to express warmth, character, and simplicity through a flexible visual system. Built around the concept of mood, the identity combines clean forms, a modular logo, iconography, patterns, and a refined color palette to create a cohesive and recognizable experience. Applied across packaging, spatial branding, print, and in-store graphics, the system remains consistent while adapting seamlessly to every customer touchpoint.